mediumaround.Indeed,formanyofthepoorestregions(地区)oftheworld,itremainsthenextbigthing——finallybecomesgloballyavailable.Andthatisagoodthing,becausetheTVrevolutionischanginglivesforthebetter.

Acrossthedevelopingworld,around45%offamilieshadaTVin1995;by2005thenumberhadclimbedabove60%.ThatissomewaybehindtheU.S.,wherearemoreTVsthanpeople,andwherepeoplenoweasilygetaccesstotheInternet.Fivemillionmorefamiliesinsub-SaharanAfricawillgetaTVoverthenextfiveyears.In2005,afterthefalloftheTaliban（塔利班）,whichhadoutlawedTV,1in5Afghanshadone.Theglobaltotalisanother150millionby2013——pushingthenumberstowellbeyondtwothirdsoffamilies.

Television’smostpowerfuleffectwillbeonthelivesofwomen.InIndia,researchersRobertJensenandEmilyOsterfoundthatwhenTVsreachedvillages,womenweremorelikelytogotothemarketwithouttheirhusbands’approvalandlesslikelytowantaboyratherthanagirl.Theyweremorelikelytomakedecisionsoverchildhealthcare.TVisalsoapowerfulmediumforadulteducation.IntheIndianstateofGujarat,ChitrageetisapopularshowthatplaysBollywoodsongswithwordsinGujarationthescreen.Withinsixmonths,viewershadmadeasmallbutsignificant(有意义的)improvementintheirreadingskills.

ToomuchTVhasbeenassociatedwithviolence,overweightandloneliness.However,TVishavingapositiveinfluenceonthelivesofbillionsworldwide.

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